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MLM: Co-op Advertising: Getting the Word Out
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
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Getting the word out is not an easy task in any business.   Network marketing distributors face two challenges: first, they must find customers for their goods or services; second, they must get the word out to prospective recruits if they hope to build their sales organizations.

The first and foremost way to get the word out in this business is through person-to-person contact with people you know - fellow employees, relatives, neighbors, business associates, social and church organizations, and so on.   But after you've exhausted your initial circle of contacts, it's time to expand your horizons and reach out to take your message to "the outside world."

It is at this point that networkers turn to advertising.  

Although distributors may use advertising to look for customer prospects, it is more likely for them to use it to look for other potential distributors to be part of their sales organization.   Many distributors get results placing their own advertising in various media.   But there's another highly popular advertising method they use to get more "bang for the buck": they participate in an advertising co-op.

Advertising co-ops are groups of distributors who pool their funds, place advertisements about the business opportunity, organize follow-up to respond to the leads that are generated, and share the leads among themselves.

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